SambaTV measures those who tune in for at least 5 minutes in 3M U.S. Of the 25 largest DMAs, Denver over-indexed the most (+122%), followed by Sacramento (+99%) and Detroit (+85%). Samba TV also reports that Boss Baby 2’s Peacock audience skewed lower-income, 0-9 years old (+20%), Black (+31%) and Hispanic (+29%).

‘The Boss Baby: Family Business’ Review: Alec Baldwin And James Marsden Return In Wacky Sequel To Oscar-Nominated Hit 1 (second weekend of $29.1M), Boss Baby 2 in second, and Blumhouse’s The Forever Purge in third ($15.76M) - the first time a major studio has done so since Sony in February 2005. As such, the pic saw a respectable four-day start of $19.65M in a box office weekend where Uni owned the top 3 weekend spots with F9 at No. Uni shelled out on advertising to push Boss Baby 2, promoting the film through its Symphony program, which markets the movie throughout the entire Comcast NBCUni conglom’s tentacles including theme parks, TV networks and Xfinity cable service. Households, Says Samba TVīoss Baby 2 repped a first for Universal and Peacock, making the DWA sequel available in theaters and on the streaming service in a day-and-date strategy.

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